In this guide, we cover 20 free Digital Marketing Certifications that will aid your marketeer career.
Getting a certification is a great way to verify your expertise in the field. A well-respected digital marketing certificate will boost your resume and help you stand out. Google, FB and Microsoft certificates will help you get hired by digital agencies.
Hundreds of digital marketing courses are available online. Big tech companies, as well as e-learning providers, offer certifications.
But how do you choose the best ones?
We have collected the list of 20 best digital marketing certifications that are completely free of charge.
Let’s dive in!
1. Digital Marketing Certifications from Google Digital Garage
Google Digital Garage is a non-profit program from Google. Its delivering free digital skills training via an online learning platform.
You can find many courses on Data and Tech, Digital Marketing and Career development. This is the incredible e-learning resource from Google.
Get certified in Fundamentals of Digital Marketing. Master the basics of digital marketing with this free course.
It’s accredited by Interactive Advertising Bureau Europe and The Open University.
There are 26 modules in this course. It is around 40 hours long. All come with practical exercises and real-world examples. You will get the Free Certificate on the fundamentals of digital marketing.
Whole course covers all aspects of digital marketing. On each topic, you will need to pass a short multiple-choice exam to earn the badge.
This is a great way to start your journey as a digital marketer. Besides you get well-known and respected accreditation. Win-Win.
Free / Paid: Free
Certification: Yes
Course: Register Here
2. Google Ads Certifications
Google Ads (previously Google AdWords) is an online advertising platform developed by Google. Advertisers pay to display brief advertisements, service offerings, product listings, video content.
Google Ads is Google’s main source of revenue. Google Ads offers services under a pay-per-click (PPC) pricing model. The bidding strategy can be used to reach a predefined cost-per-acquisition.
For digital marketers, Google Ads is one of the main weapons in their arsenal. It is vital to master it if you plan to focus on digital search advertising (SEM).
Google offers globally recognized free Ads certifications for digital marketers.
These free digital marketing certifications are available in:
- Google Ads Display
- Google Ads Search
- Google Ads Video
- Google Ads – Measurement
- Shopping Ads
Free / Paid: Free
Certification: Yes
Course: Register Here
3. Facebook Blueprint Certification
This digital marketing certification recognizes advanced-level skills with Facebook, Instagram, and Messenger. You have a chance to stand out as a Facebook Blueprint certified professional.
Getting certified with FB Blueprint is the highest level of accreditation that Facebook recognizes in digital marketing.
This Facebook certification program will boost your career and resume, building credibility within the industry.
Currently, Facebook offers 6 certifications. What certifications are available?
- 100-101: Facebook Certified Digital Marketing Associate
- 400-101: Facebook Certified Media Planning Professional
- 410-101: Facebook Certified Media Buying Professional
- 500-101: Facebook Certified Ads Product Developer I
- 510-101: Facebook Certified Ads Product Developer II
- 520-101: Facebook Certified Ads Product Developer III
Start with Facebook Certified Digital Marketing Associate. This is certification is for entry-level marketers, including students and job seekers.
The exam is in English. You can opt-in for Media Planning and Media Buying – depending on your plans as a digital marketer.
Free / Paid: Free
Certification: Yes
Course: Register Here
4. Google Analytics Individual Qualification (IQ)
Google Analytics Individual Qualification (IQ) is a demonstration of skill in Google Analytics that is available to any individual who has passed the Google Analytics assessment.
How Google Analytics Individual Qualification (IQ) works?
To become Google Analytics certified, you need to pass the Google Analytics assessment. When you set up an Academy for Ads account, you’ll get access to the Google Analytics assessment.
The Google Analytics certification assessments are available in 19 languages.
Your individual qualification demonstrates basic skills in Google Analytics.
Free / Paid: Free
Certification: Yes
Course: Register Here
5. Content Marketing Digital Marketing Certification by HubSpot
HubSpot Academy is a worldwide leader in free online digital marketing training.
HubSpot Academy offers Free Online Certification in 17 courses on digital marketing topics.
This is a great free course to learn or improve your skills in content marketing.
Completing this course will help you:
- Learn a content creation framework for producing effective content on a consistent basis
- Create and repurpose content that both humans and search engines will love
- Become a stronger, leaner, and more strategic content marketer
This course includes 12 lessons, 53 videos, and 11 quizzes. Overal completion time is 6.5 hours.
Instructors include names as Lindsey Thireault, Abigail Donahue, Justin Champion and Larry Kim.
Free / Paid: Free
Certification: Yes
Course: Register Here
6. Free Digital Marketing Courses on edX
edX is one of the largest online education providers in the world.
It hosts online university-level courses in a wide range of disciplines.
You can take free marketing courses online from top universities and institutions like Columbia, Berkeley, and UBC.
Learn digital marketing, social media marketing, marketing analytics and more.
You can find 28 courses and certifications for digital marketers.
The courses include:
- Strategic Social Media Marketing
- Marketing Analytics
- Fundamentals of Digital Marketing
- Online Marketing Strategies
- Digital Branding and Engagement
- Retail and Omnichannel Management
- Digital Product Management
All courses are free of charge, but edX charges a small fee for a verified certificate.
Free / Paid: Free
Certification: Yes
Course: Register Here
7. Free Social Media Certification from HubSpot Academy
HubSpot Academy is a worldwide leader in free online digital marketing training. HubSpot Academy offers Free Digital Marketing Certifications in 17 courses on digital marketing topics.
The Social Media Certification will help you shape the conversation around your
business. Build brand loyalty, and attract new customers and partners for your
business.
Building an effective social media strategy will expand all your inbound marketing efforts. Build brand awareness, drive word of mouth, and attract buyers.
This course includes 8 lessons, 40 videos, and 34 quizzes. Overal completion time is 5 hours.
You will learn to develop an engaging social media strategy for your business. Leverage social media to transform your business and career.
Free / Paid: Free
Certification: Yes
Course: Register Here
8. Become a Digital Marketer – courses on LinkedIn Learning
LinkedIn Learning is a leading online education platform. It helps anyone learn business, software, technology, and creative skills. The platform is a subsidiary of LinkedIn.
This digital marketer path has 7 topics covered:
- Online Marketing Foundations
- SEO Foundations
- Google Analytics
- Content Marketing Foundations
- Lead Generation FOundations
- Growth Hacking FOundations
- Building an Integrated Marketing Plan
The course is 18 hours long. When you’re done you’ll have earned a badge of completion.
All courses are free on LinkedIn Learning during the first month of the registration.
This is more than enough time to cover several courses at no cost at all.
Free / Paid: Free
Certification: Yes
Course: Register Here
9. Inbound Digital Marketing Certification course from HubSpot
HubSpot Academy is a worldwide leader in free online digital marketing certifications and training. HubSpot Academy offers Free Online Certification in 17 courses on digital marketing topics.
Discover the fundamentals of inbound with this course. The inbound methodology and the flywheel and learn how to apply them to your business.
The Inbound Certification Course teaches you how to run a successful inbound business. From marketing to sales to services.
This course includes 6 lessons, 14 videos and 4 quizzes. Overal completion time is 2 hours.
Free / Paid: Free
Certification: Yes
Course: Register Here
10. Free Digital Marketing Certifications and Courses from Udemy
Udemy is one of the world’s largest online learning platforms. Its aimed at professional adults and students.
Free courses are available for all levels – beginners, intermediate and experts.
You can find around 200 free courses on the Udemy platform. Starting for digital marketing foundations to specific marketers tools.
Topics available for free are:
- Email marketing
- Automation
- Social Media Marketing (FB, Instagram, and Others)
- E-Commerce
- Funnels
and much more.
Course duration varies from course to course it can be from 1 hours to 30 hours.
The courses are free of charge, but obtaining a certificate will come at a small fee.
Free / Paid: Free
Certification: Yes
Course: Register Here
11. YouTube Certification
YouTube Certified program was built to educate users, creators, and professionals on YouTube. Over 13,000 YouTube partners are certified.
YouTube Certification helps you learn channel creation, growth, and monetization on YouTube.
This is a great course and certification for YT channel managers and strategists.
Certification is available on the following topics:
- Channel Growth
- Content Ownership
- Asset monetization
You’ll gain a deeper understanding of digital rights, analytics and complex claiming scenarios.
The exam is 2 hours long. If you do not pass after the first attempt, you may retake the exam again after 24 hours.
You must score 75% or higher to pass.
Free / Paid: Free
Certification: Yes
Course: Register Here
12. Bing Ads Accredited Professional Certification from Microsoft
Microsoft offers a free Bing ads certification program for digital marketers.
Bing Ads certification program shows you how to get the most of your ad spend. You will learn how to gain more from your marketing dollars.
All courses and exams are absolutely free.
You will learn:
- Increase your Microsoft Advertising proficiency
- Optimize ad campaigns
- Enjoy member benefits
- Maximize your reporting & tools knowledge
Learn and master Microsoft Advertising as well as advanced features.
Upon completion, you will earn an Accredited Professional badge and placement in the member directory. Printable Certificate.
Free / Paid: Free
Certification: Yes
Course: Register Here
Skillshare is an online learning community with thousands of classes in marketing, design, business, tech and much more.
You can find 25 free courses on digital marketing. Most of them are 1 hour long, so you will not be spending much time.
Most instructors are great, with existing carriers in big marketing companies. This is what makes these short courses attractive.
We recommend checking the following courses:
- Introduction to Social Media Advertising
- Growth Marketing Essentials
- Facebook advertising Hacks & Tricks
- Google Ads Crash Course
Sign up to Skillshare is free of charge. The free account gives you access to classes on web and mobile (iOS).
There are many more digital marketing courses on Skillshare, but it’s available to premium members only.
Free / Paid: Free
Certification: No
Course: Register Here
14. SEO Training Course by Moz (Udemy)
Moz sells inbound marketing and marketing analytics software subscriptions. They are famous companies in the search engine world.
Moz offers SEO tools that include keyword research, link building, site audits. They help companies to have a better view of their search engine rankings and how to improve them.
SEO is the practice of optimizing a web site by improving internal and external aspects. It’s for increasing the traffic the site receives from search engines.
This is a great course to start understanding what is SEO and how it works.
The course covers the following:
- SEO Strategy
- Site Audits and Structure
- Keyword Research Basics
- On-Page Fundamentals
- LinkBuilding
- SERP features
- Reporting on SEO
The course is free of charge, but obtaining a certificate will come at a small fee.
Free / Paid: Free
Certification: Yes
Course: Register Here
15. Email Marketing Certification from HubSpot Academy
HubSpot Academy is the worldwide leader in free online digital marketing training. Academy offers Free Online Certifications in 17 courses on digital marketing.
Email marketing is the practice of reaching potential and existing customers via email. Effective email marketing converts prospects into customers and turns one-time buyers into loyal fans.
This course will teach you how to create an email marketing strategy that grows your business. From contact management and segmentation to email deliverability and analyzing your email sends.
You’ll learn how to build an email marketing strategy that is human and helpful.
This course includes 9 lessons, 27 videos, and 9 quizzes. Overal completion time is 3.5 hours.
Free / Paid: Free
Certification: Yes
Course: Register Here
16. Free Online Certifications and Courses from ALISON
Alison is a free online education platform that focuses on workplace-based skills.
Alison’s Certificate courses are a range of free online classes and lessons. They’re designed to provide training that’s as streamlined and to-the-point as possible.
The courses are built for learners of any ability or knowledge level. Each of these free online courses takes less than 3 hours to complete.
Free Digital Marketing courses include:
- Fundamentals of Marketing Online
- Advertising Your Business Online
- Google Analytics
- Google Adsense
- Understanding Data Analysis
The courses follow industry standards and come with a certificate.
Free / Paid: Free
Certification: Yes
Course: Register Here
17. Free LinkedIn Marketing training by LinkedIn
LinkedIn is an employment-oriented social media platform that operates via websites and mobile apps. They have 600 million+ members.
LinkedIn helps to engage with your professional network. It is great medium for B2B marketing.
Marketing on LinkedIn helps you engage a community of professionals to drive actions that are relevant to your business.
Master the fundamentals of marketing on LinkedIn this on-demand video courses.
They cover:
- LinkedIn Ads
- Content marketing on LinkedIn
- Measuring and Optimizing Campaigns
- Achieving Your Marketing Goals
- Demystifying Targeting on LinkedIn
- Programmatic and LinkedIn
This training course does not come with a certificate. Even so, it’s recommended for any marketer who plans to dive into B2B lead generation.
Free / Paid: Free
Certification: No
Course: Register Here
18. Marketing Analytics Course by Darden School of Business
This is a free course from Darden Graduate School of Business (via FutureLearn website). Futurelearn is a Massive Open Online Course (MOOC) learning platform.
With this course, you will learn the basics of marketing analytics.
The course is for practicing marketing professionals who want to grow their knowledge. It will also be of interest to anyone looking to learn the basics of marketing analytics.
In this course, you will get the tools to measure the effectiveness of brand and customer assets. Learn to interpret regression analysis, calculate customer lifetime value, and design experiments. These will help to evaluate and optimize marketing campaigns.
You can join FutureLearn for free and get access to this course for 7 weeks.
The course is free of charge, but obtaining a FutureLearn certificate will come at a fee.
Free / Paid: Free
Certification: Yes
Course: Register Here
19. Strategic Social Media Marketing from BUx (via edX)
BUx is free online courses from Boston University. It is a private research university in Boston, Massachusetts.
Understanding social media is crucial for product managers operating in a digital environment.
What you’ll learn:
- How to develop a social media marketing strategy
- How to develop and deliver content that engages consumers
- How to measure the effectiveness of social efforts.
- How social media can be used to listen to consumers, track their behavior, and engage them in co-creation of products and services
- How to manage social media
This course takes 6 weeks, with 4-6 hours of weekly effort.
The course is free of charge, but edX charges a fee for a verified certificate.
Free / Paid: Free
Certification: Yes
Course: Register Here
20. Online Marketing Course from Curtin University (via edX)
Curtin University is Western Australia’s largest and most diverse university. More than 56,000 students from over 130 countries study in Curtin.
This free course will introduce you to the range of marketing uses of the Internet.
You will learn how to:
- Use basic e-marketing tools relevant to the internet marketing context.
- Apply marketing strategies – segmentation, targeting, positioning, and differentiation to an online context.
- Analyse the online consumer exchange process and its outcomes;
- Evaluate product, pricing, distribution and communication. marketing functions in a firm’s internet marketing strategy;
- Evaluate the role of social media in the marketing context;
- Use digital analytics to test and optimise the effectiveness of digital marketing strategies.
This course is the longest on this list. It takes 12 weeks and 8-10 hours of weekly efforts.
The course is free of charge, but edX charges a fee for a verified certificate.
Free / Paid: Free
Certification: Yes
Course: Register Here
This was our list of 20 best Free Digital Marketing Certifications and Courses. We hope you’ll find the best one for you. For other free online courses, you can have a look at our 10 Best Online Learning Platforms.
After you’ll get one or more marketing certificates from the list, make sure to include them on your CV and LinkedIn profile.
These are all well respected certifications and courses for digital marketers. They will help you stand out and advance your career.
Good luck!
This post will keep updating, reflecting changes in free courses from providers.
Here’s The Next Step…
Which of the courses above are you going to try?
Or maybe you have a question.
Either way, let us know by leaving a comment below.
Some courses are listed as free / $$. What does this indicate?
It is our standard listing to show if the course is free or paid. In this article, all courses and certifications are free of charge.
Hey there,
Is there any virtual assistant courses? Specially designed for amazon?
Hi Asim, you can find many specific Amazon-related courses on Udemy, covering virtual assistant as well.